RotterJam aims to empower Rotterdam’s local elderly population through a sustainable business model. Lonely elderly and student volunteers make delicious jam, which is then sold in stores. The profits are then reinvested in the venture to have more jam making workshops.
Our workshops provide elderly with the opportunity to socialize with peers, preventing the social isolation and loneliness experienced by this need group.
In addition, the product features a strong emotional connection with the customer as it tells the story of the venture and the senior jam-makers. RotterJam brings you tasty and homemade products from the elderly of Rotterdam.
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