Lekkernij is a venture that aims to empower our local elderly population through a sustainable business model. We do this by baking delicious cookies, which are then sold and the profits are reinvested into the baking part of the venture.
This provides the elderly with the opportunity to socialize with peers, preventing social isolation and loneliness experienced by this need group.
In addition, the product features a strong emotional connection with the customer as it tells the story of the venture and the senior bakers behind the cookies. Lekkernij brings fresh homemade baking products from happy and socially active senior bakers to Rotterdam.