We want our ventures to be as actionable as possible, meaning we do not want to get stuck tweaking our product or service for it to turn out to not be what will help our need group and attract customers. We want our teams to go out into the world, try their idea and use that feedback for growing and improving their products or services.
A core component of the Lean Startup methodology is the build-measure-learn feedback loop: the first step is to figure out what problem needs to be solved. Then, develop a minimum viable product (MVP) to begin the process of learning as quickly as possible. Once the MVP is established, a startup can work on tuning the engine. This will involve measurement and learning and must include actionable metrics that can demonstrate cause and effect.